Heineken

The Client:

Heineken is the world’s most international brewer and is ranked No1 larger brand in Ireland. 

The Brief:

LifeAdventureCo was appointed to educate and inspire its 350 Ireland-based employees around the company’s ‘Be Brave’ core corporate value.

The Solution:

Working with an event management partner in London, LifeAdventureCo designed and delivered a conference break-out session at the RDS in Dublin. All 350 of Heineken Ireland employees took part in a highly energising employee engagement event within a tight 90-minute time slot. Working closely with Heineken Ireland’s Marketing and HR Directors to fully understand their requirements, we came up with a range of challenges that dared employees to ‘be brave.’ The range of adrenalin-charged activities involving mobile climbing walls, abseiling towers and rope swings to list but a few. The activities were designed to bring out the best in Heineken’s people, and the behaviours which are central to its workplace culture…

“At HEINEKEN we say that culture eats strategy for lunch. The culture at HEINEKEN is all about being a challenger. The people who thrive here are those who enjoy the challenges we face as we endeavour to become the leader in upscale beer. Our people must BE BRAVE, regularly challenging the status quo and bringing in ideas with an edge.” Heineken